Valley of the Moon Hat

Long before the Sonoma Valley became known for wine, it was known by another name: Valley of the Moon.

The phrase inspired artists, writers, dreamers, and locals for generations. Part history, part folklore, and part state of mind, it remains one of the most enduring symbols of Sonoma.

This patch features rolling hills, a rising moon, and the simple words that have connected the past and present for more than a century.

Designed to feel timeless, familiar and distinctly Sonoma.

The Richardson 112 in Cream.

Like this design? Many of our house-made products begin as custom projects, local collaborations and community stories. If you are looking for hats, apparel, embroidery, patches or merchandise for your business, event, team or organization, let's make something together